Project 4
GreenLink Bromley
Connecting communities to their environment
Sustainability project involving multiple stakeholders that identified environmental issues within the borough of Bromley. Co-creating an app with the Greener & Cleaner charity and the wider community that harnessed AI technology to increase positive environmental action and reporting.
Duration
Oct. 2023 - Feb. 2024
Client/Partners
Bromley Friends of the Earth, Greener and Cleaner Bromley
Achievements
Team lead, research & strategy, creative ideation, illustration & visual design, UX/UI, community engagement and organising
The problem:
Serious flaws in existing community apps are discouraging people from environmental reporting leading to issues in the borough with fly-tipping and river pollution. The nature of the apps themselves also leads to a lack of diversity within the reporting demographic and a lack of connection with areas of the population to their community’s environment.
Our solution:
Bromley GreenLink is an innovative smartphone application that enhances community engagement in Bromley's environmental initiatives, adapted to increase diversity in environmental reporting. Bromley GreenLink offers an intuitive platform for residents to report environmental issues, participate in sustainability workshops, and engage in citizen science. The app includes a 5-second reporting feature, a point-based reward system, data competitions, and a focus on Bromley's rivers and chalk streams, neglected areas within alternative apps. Through collaborative design with Bromley's sustainability hub, GreenLink empowers citizens to take impactful actions, fostering a more connected and environmentally conscious community and a cleaner borough.
Methodology:
Our methodology for developing GreenLink was a user-centered, collaborative approach involving several key stages. We began with extensive research to understand Bromley's environmental challenges and engaged with local stakeholders to identify barriers to participation in climate actions.
Collaborative design workshops were held with members of Bromley's sustainability hub to co-create the app. User-centred development focused on creating an intuitive interface, incorporating feedback from beta testing to refine the app’s functionality.
A short video explaining our project: